It is our mission to help develop organizations that anticipate change. Period. It energizes us everyday.

The core team of Till Dawn consists of Patricia van Schaik and Hans Koeleman.

With a combined total of 25 years at Nike we have lived the culture of innovation and understand its mechanisms and know how to bring these to live.

We have worked in different organizations and in our work we have applied our knowledge to a wide variety of companies. From sports, banking and retail to charity and FMCG, both in B2B and B2C.


Patricia van Schaik



Our office
Nieuw Loosdrechtsedijk 202
1231 LE Loosdrecht, The Netherlands

Patricia is a gamechanger who knows how to move people and brands forward. She dissects all elements of a company until they are integrated, true and future-proof.

She studied Business Administration at Nijenrode University and Economics at Maastricht University and at the University of Barcelona.

Football is her last discovered passion and singing is her old love.

Hans is a conceptual thinker, passionate presenter and storyteller, who believes that tomorrow will always bring something new and exciting, provided you are willing to work for it. He is firm believer in the art of disruption as a means to bring change.

He participated in two Olympic Games (1984 and 1988), studied History at Clemson University and the University of Southern California, and is a writer of two novels.

In his spare time he enjoys running barefoot on deserted beaches.

We offer our services free of charge to elementary and high school classrooms; because we believe you cannot start creating rebel explorers early enough.